Conceive Plus
Fertility Support Supplement
7/10 overallAround £18 for a month's supply
A mid-priced conception vitamin combining folic acid with CoQ10 and folate, positioned between the budget and premium ends of the category.
Conceive Plus is best known for fertility lubricant, and its supplement range takes a similar mid-market position: folic acid plus a modest addition of CoQ10, sitting price-wise between Pregnacare Conception's basic formula and Zita West's premium clinical option in this category. It's a reasonable middle ground if you want a bit more than the bare NHS-recommended folic acid dose without paying for a full specialist-developed formula.
Compared with Wild Nutrition's food-grown approach also in this range, Conceive Plus uses standard synthetic vitamin forms rather than whole-food-sourced nutrients — cheaper to produce and buy, though some people prefer food-grown formulations for digestibility. As with all conception supplements in this category, the core evidence-backed ingredient remains folic acid; everything else is a reasonable-but-unproven addition.
What we liked
- Reasonable middle ground on price versus basic and premium options
- Includes CoQ10 without full premium-tier pricing
- From a brand well established in the fertility category generally
Where it falls short
- Uses standard synthetic vitamin forms, not food-grown
- Fewer additional nutrients than the premium Zita West formula
- CoQ10 addition has limited direct evidence for conception outcomes
Specs
- Dosage
- As per pack instructions
- Format
- Capsules
- Folic acid
- 400mcg
- Positioning
- Mid-priced, between basic and premium tiers
- Additional actives
- CoQ10, folate
How we scored it
Nutrient Completeness
Coverage of folic acid, zinc, vitamin D and other conception-relevant nutrients at recommended doses.
Covers folic acid plus a modest CoQ10 addition, less comprehensive than the premium tier.
Tolerability
How easy the supplement is to take and digest without side effects.
Standard capsule format, generally well tolerated.
Value for Money
Cost per month relative to what you get.
Reasonable middle-ground pricing between basic and premium options.
Weighted by importance for this category — see our editorial policy for how we test.
The alternative
Pregnacare
Conception Vitamin & Mineral Tablets
The UK's best-selling conception supplement — 400mcg folic acid plus zinc and vitamin D for both partners trying to conceive.