The Baby Checklist
Pregnancy Tests

Clear & Simple

Pregnancy Test

7.1/10 overall

£3.00 (2 tests)

A basic, no-frills line pregnancy test aimed at anyone who just wants a reliable answer cheaply.

Reviewed by SepehrNot yet hands-on tested — based on research & published specs

Clear & Simple's own-brand-style pregnancy test strips the category down to the essentials: a line test with no digital display, no weeks indicator, and a price that undercuts the big brands by a wide margin. For a straightforward missed-period test where you're not testing repeatedly across a cycle, the core chemistry does the same job as far more expensive options.

The compromise is entirely in the extras — there's no word result and no dating estimate, so you're reading a line the same way people have for decades. For a first-time or anxious test, that can feel less reassuring than a digital "Pregnant" on a screen.

It's a sensible choice to keep one or two in the cupboard as a low-stakes first check, saving a branded digital test for confirming a result you want to see spelled out in words.

What we liked

  • Cheapest branded pregnancy test widely stocked in UK pharmacies
  • Same core detection chemistry as pricier line tests

Where it falls short

  • Line-only result, no digital word or weeks indicator
  • No early-detection claim like First Response

Specs

Format
Line test
Pack size
2 tests

How we scored it

Accuracy & Sensitivity

Claimed detection accuracy and, for pregnancy tests, how early before a missed period it can pick up hCG.

7/10

Reliable from the day of a missed period; not marketed for early detection.

Ease of Reading

How unambiguous the result is — digital word result vs. a line you have to interpret yourself.

6/10

Standard line-comparison read.

Value per Test

Cost per individual test in the pack, since these are used repeatedly rather than bought once.

9/10

One of the cheapest branded tests on the UK high street.

Weighted by importance for this category — see our editorial policy for how we test.

The alternative

Clearblue

Digital Pregnancy Test with Weeks Indicator

A digital test that spells out "Pregnant"/"Not Pregnant" in words and estimates how many weeks since conception.

8.2/10