Clear & Simple
Pregnancy Test
7.1/10 overall£3.00 (2 tests)
A basic, no-frills line pregnancy test aimed at anyone who just wants a reliable answer cheaply.
Clear & Simple's own-brand-style pregnancy test strips the category down to the essentials: a line test with no digital display, no weeks indicator, and a price that undercuts the big brands by a wide margin. For a straightforward missed-period test where you're not testing repeatedly across a cycle, the core chemistry does the same job as far more expensive options.
The compromise is entirely in the extras — there's no word result and no dating estimate, so you're reading a line the same way people have for decades. For a first-time or anxious test, that can feel less reassuring than a digital "Pregnant" on a screen.
It's a sensible choice to keep one or two in the cupboard as a low-stakes first check, saving a branded digital test for confirming a result you want to see spelled out in words.
What we liked
- Cheapest branded pregnancy test widely stocked in UK pharmacies
- Same core detection chemistry as pricier line tests
Where it falls short
- Line-only result, no digital word or weeks indicator
- No early-detection claim like First Response
Specs
- Format
- Line test
- Pack size
- 2 tests
How we scored it
Accuracy & Sensitivity
Claimed detection accuracy and, for pregnancy tests, how early before a missed period it can pick up hCG.
Reliable from the day of a missed period; not marketed for early detection.
Ease of Reading
How unambiguous the result is — digital word result vs. a line you have to interpret yourself.
Standard line-comparison read.
Value per Test
Cost per individual test in the pack, since these are used repeatedly rather than bought once.
One of the cheapest branded tests on the UK high street.
Weighted by importance for this category — see our editorial policy for how we test.
The alternative
Clearblue
Digital Pregnancy Test with Weeks Indicator
A digital test that spells out "Pregnant"/"Not Pregnant" in words and estimates how many weeks since conception.